Tag: segmentation

When the vice president for sales calls a Black Belt in to talk about sales, the natural inclination for the Six Sigma practitioner is to look for the “pain points” and work with a team to define the problem and build a solution. This approach will help transform the sales process, but it may not […]

Lean Six Sigma – like most things that continue to flourish – evolves. It grows, expands and adapts to fill new niches. Marketing professionals have identified evolutionary patterns common to many different products, services and markets – including Lean Six Sigma. Understanding these patterns is significant when considering purchase of Lean Six Sigma services and […]