Case Study: A DMADV Approach to Marketing and Advertising

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The Corporation of the City of Kawartha Lakes (the City), Ontario, Canada, is a single-tier municipality that covers a land area of 3,067 square kilometers and includes more than 250 lakes. In addition to approximately 73,000 permanent residents there is a large seasonal population of approximately 31,000 residents each summer. More than 77 percent of […]

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Harte-Hanks Hires Lean Six Sigma Expert Paul to Run Direct Marketing Group

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Direct marketing firm Harte-Hanks Inc. has named Lean Six Sigma expert Tony Paul as its new group managing director for mail and logistics in its direct marketing business.

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Aero Fulfillment Hires Glew for Newly Created Quality Manager Position

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Cincinnati-based marketing operations firm Aero Fulfillment Services has hired Black Belt David Glew to the newly created position of quality assurance manager.

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Master Black Belt Glickman to Head Marketing at Hilco Appraisal

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Hilco Appraisal Services, based in Northbrook, Ill., USA, has hired Master Black Belt James D. Glickman as the company’s chief marketing officer.

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Black Belt Luftig Joins Victaulic as Marketing Director

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GE-certified Black Belt and Master Black Belt Eric Luftig has joined pipe joining firm Victaulic as director of marketing and communications. In this position, Luftig will lead Victaulic’s global marketing efforts, overseeing marketing research, product marketing and marketing communications.

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