The Psychology Behind the Likert Scale

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What if you were asked to rate this article on a scale of 1 to 5, with 1 being you didn’t like it and 5 being you loved it. That’s an example of a Likert Scale.

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DFSS Case Study: Optimizing Haptics for Sensory Feedback

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A high-tech company was exploring the use of haptics to provide gentle haptic vibration with wearable devices (Figure 1) for future customers, including tweens (children around 11 or 12 years old). Haptics involve how users perceive tactile feedback from a device. Mobile devices typically provide haptic sensations and responses using vibrations of various frequencies, amplitude, […]

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