Category: Conjoint Analysis
A New Way to Understand Customers: The Conjoint Analysis Journey
Published:Background When FreshSense, a mid-sized packaged goods company, decided to launch a new line of healthy snack bars, excitement buzzed through the office. The team knew the market was ripe for innovation, but the challenge lay in determining the perfect combination of attributes for their new product. Color theme, graphics, package size, graphic orientation, price, […]
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