Attila Aranyos

A bad taste can prevent some people, particularly the young and the elderly, from taking a medication – which can endanger their health. Taste can also influence what over-the-counter drugs people purchase and the choice between generic and brand-name medications. Because taste is such a key factor in compliance and purchasing decisions, optimizing taste is […]

In many industries, improvement projects quickly face an obstacle: The lack of easy to get and reliable data. This is especially true when the critical-to-quality elements (CTQs) of the project are “soft attributes” such as taste, smell or texture. Facing such a problem in the food and drink industries is obvious. While in a Kano […]